Grow your sales team’s skills with an AI‑powered negotiation simulator
Our AI customer mirrors real conversations and tracks every reaction from a rep.
You finally get objective data instead of gut feeling on who can sell.
Validate candidates before you hire
Run a “combat” scenario and review a 20+ metric report to make data-driven hiring decisions.
Drill specific objections every day
Managers practise the exact scenarios that block revenue until scripts become muscle memory.
Review real calls without burning hours
See strengths and blind spots for every rep without listening to endless call recordings.
Problem
The chronic pains of every sales org
Hiring a mystery rep
During the interview they sound like Tolstoy. On real calls they can’t finish a sentence. You spend a month onboarding, lose warm leads and realise the hire cannot sell.
The middle of the team never levels up
One or two stars carry the quota, everyone else is stuck. You feel there’s potential but have no proof where exactly they break the deal — rapport, objections or closing.
Knowledge without skill
Scripts, courses and webinars look great until the phone rings. There’s no safe “gym” to practise daily until the technique sticks.
Rookies learn on real customers
Every mistake costs money and reputation. A failed call is not “experience”, it’s a lost contract.
Endless call reviews with little insight
Listening to 3–4 calls takes half a day yet still doesn’t show the full picture. When the founder asks why the plan isn’t met, there’s no data-backed answer.
Solution
An AI platform to level up every sales conversation
Daryn LAB AI turns every simulated or real call into a digestible report and an actionable coaching plan.
Build AI customers for any scenario
Configure persona, seniority, pains, hidden triggers and objections so the team trains on ultra-realistic scripts.
Hire on data, not intuition
Send the candidate into a 7-minute AI call and get an objective scorecard plus transcript.
Drill skills to automatic mode
Train objection handling, deal closing or negative clients. Every run ends with a clear breakdown of what worked and what needs attention.
Analyse live calls without marathon reviews
Upload recordings — the AI runs the same methodology to surface where deals fall apart and who skips the script.
Listen back or read the full transcript
Each call comes with an audio file and speaker-separated transcript so you can coach on real examples.
Get a free demo walkthrough and the Daryn LAB AI rollout checklist
Live demo
Sell to our AI customer yourself or send the link to your top rep
We’ll email a full report with strengths, blind spots and coaching ideas right after the call.
How it works
Three simple steps to a stronger sales org
Set up the scenario
Pick a ready-made AI persona or create your own in minutes with guided templates.
Run the conversation
A rep calls the AI client and handles the negotiation like a real lead.
Review the analytics
Receive an instant report plus a personal development plan and coaching takeaways.
Who it’s for
Built for heads of sales, HR, and every quota-carrying rep
Heads of Sales
Get total visibility into the team. Replace generic trainings with focused drills and help the middle 80% perform like your top reps.
HR & talent teams
Filter weak candidates early, save the leadership team’s time and hire people with proven skills.
Sales reps
A safe gym before the real fight. Practise the toughest objections and walk into every call with confidence.
Stronger teams = predictable revenue
Confident reps don’t fear tough customers, and data-driven coaching turns growth into a process. Daryn LAB AI is an investment in the people who bring in revenue.
Pricing
Flexible plans for any team size
Start with a one-time launch package or move straight to a monthly subscription with the right number of AI clients and call credits.
Lift-off
One-time integration & launch
We onboard your team, configure AI clients for your playbooks and show how to squeeze 100% out of the platform.
from $2,500
Includes team onboarding and scenario setup
Monthly subscription
Single
$300 / mo
Solo founders or single heads of sales
Monthly subscription
Team
$500 / mo / user
Growing teams from 2 to 50 reps
Monthly subscription
Enterprise
Custom
Global sales orgs with 50+ reps
Every plan ships with Customer Success support and continuous AI updates.
Get a free demo walkthrough and the Daryn LAB AI rollout checklist
FAQ
Top questions about AI customers
About
Headquartered on Wall Street, where the sales benchmark was born
Daryn LAB AI is incorporated at 48 Wall Street in New York — the place that gifted the world the legendary “sell me this pen”.
We created a new benchmark: sell a real product to an impartial AI customer and receive an honest score of your mastery. Our aim is to become the global standard for negotiation prep starting from the most competitive stage on the planet.
Team
Founding team
Yelnur Serikuly
Founder & CEO
Visionary with a decade in sales and marketing. Built three AI platforms from scratch and turns every sales pain into a product solution.
Sanzhar Altybayev
Co-founder & CTO
Technology leader who ships ideas at incredible speed. 18 years in IT and seven MVPs behind him keep the platform ahead of the curve.
Yerbol Baimencheyev
Co-founder & CGO
Knows the US corporate landscape inside out, having closed 300+ roles for Canon and Google and trained with Jordan Belfort.